The Healthcare Growth Playbook
Work With Me

Your program has access. Let’s make it work.

I take on a small number of advisory projects with healthcare organizations whose programs exist on paper but aren’t being used enough. You get a senior operator who has done this work across health plans, diagnostics, digital health and virtual care.

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Who I work with
Health plans
Digital health & virtual care companies
Diagnostics & clinical services
Provider & community health organizations
Services

Help where your program is stuck

Access → Activation

Go-to-market & positioning

Make a complex product or clinical service clear and different to health plans, employers, providers and patients.

Typical deliverables Positioning and messaging framework, audience narratives, launch plan
Activation

Sales & partner enablement

Give commercial teams and partners what they need to explain your offering with confidence, and something they’ll actually use.

Typical deliverables Playbooks, battlecards, case studies, partner toolkits, enablement platform setup
Adoption → Retention

Member & patient activation

Multi-channel programs that move eligible people to first use and keep them using it.

Typical deliverables Activation strategy, campaign plans, lifecycle journeys, measurement plan
Across stages

Executive & thought-leadership content

Clear, credible writing from a journalist by training, for leaders who need their strategy understood.

Typical deliverables Executive messages, QBR narratives, articles, presentations
How it works

From first call to working program

  1. 01 Conversation A 30-minute call about your program, where it’s stuck and what success looks like.
  2. 02 Diagnostic A focused review of your program against the four stages to find the real gap.
  3. 03 Plan Clear recommendations on positioning, enablement and activation, with metrics tied to each stage.
  4. 04 Build or advise I build the key pieces with your team or advise as you carry out the plan.
Questions

Good to know

What size projects do you take on?

[Describe typical scope: e.g., a defined diagnostic, a launch, or an ongoing advisory retainer.]

How do you price engagements?

[Your pricing approach: project-based fees, monthly advisory, or speaking fees.]

Do you work with organizations outside Texas?

[Your answer: e.g., yes, remotely, with travel as needed.]

Do you speak at conferences or events?

Yes. I speak on healthcare growth, member and patient activation, and healthcare marketing. Get in touch with details about your event.

Tell me where your program is stuck. I’ll tell you honestly whether I can help.

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